What are we working on?

Generative AI, or GenAI, is a rapidly evolving branch of artificial intelligence (AI) used for generating digital content, such as images, music, text, or code. This is done with the help of advanced machine learning techniques known as deep learning or neural networks. GenAI can produce output of different types, e.g., text, image, or sound. This is called multimodal AI, and it is an exciting capability of GenAI as it resembles human perception. The interplay of different data types enhances the AI’s understanding and creativity, leading to results that are not only accurate but also contextually rich.

The quality of the results depends on two factors: the training data and the prompts used to generate an answer. The training data sets the foundation, providing the raw material from which the AI learns patterns and constructs its understanding.

The more diverse and comprehensive the data, the better the AI’s ability to generate varied and accurate content. Prompts play an equally important role. Their main function is to guide the AI, shaping the direction and nature of the generated content. Prompts have become so important that companies are starting to hire prompt engineers and prompt engineering has established itself as a new discipline for designing and refining prompts to instruct or query LLMs to achieve a desired outcome effectively. This emerging discipline highlights the human-AI collaboration, where human creativity and expertise guide AI capabilities to produce remarkable results. The interaction perspective leads to the research stream of Conversational AI, or ConAI.

We leverage existing generative AI models to enhance and innovate in various domains such as healthcare, education, human resources, and marketing, harnessing their capabilities to improve efficiency and decision-making processes. By integrating GenAI technologies, we transform complex data into actionable insights and personalized content, enriching user experiences and operational workflows across different industries.

Our approach focuses on the strategic application of multimodal AI to simulate human perception and creativity, thereby facilitating a collaborative environment between human expertise and artificial intelligence.

Principal Investigator